If you think that online activity ought to be measured by the volume of links that you push out or the amount of time that you spend on Twitter think again.
Publish2, Twitter, Google Reader, Facebook: all these things are useless unless we take the time to invest energy and thought into creating relationships among people and among data
For links to truly add value, they have to be more than a link. And for your social media/reader engagement strategies to be effective, they have to push past surface, token efforts. And more than one or two people in the newsroom need to be involved.
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