But we can be sure that the motivating idea behind these forms of open media isn't going away and that, if we are blind to their capabilities, we will be making a very serious mistake, both in terms of our journalism and the economics of our business.

Questions, photos, groups, places and custom tabs connected to giveaways, etc., discussed.

Cool mapping tool – One use: TBD.com's Metro problems map.

Impressive social site from Ford.

Humorous Twitter account from Coke a la Colonel Tribune.

Good ideas from some of the most successful Facebook brands.